KUALA LUMPUR, Malaysia – There’s no denying that Rihanna took the world by storm with Fenty Beauty in September. Just over a month in, and the holiday collection hits shelves as well.
Both have been steeped in controversy and mixed reviews. So, let’s set the record straight. Come with us through the Fenty Beauty galaxy; because we just can’t help ourselves.
Behind the Scenes
The Fenty Beauty line has been in the making for years. With every celebrity launching their own line of (questionable) makeup, it’s no surprise that Rihanna’s announcement of her own beauty empire was met with skepticism.
Nevertheless, there was the realisation that KENDO was developing and backing the Fenty line. And, with successes such as Kat Von D and Marc Jacobs Beauty under their belt, it was ripe for success.
Interestingly, there were few teasers of what was to come before the official launch on the 8th of September. Needless to say, Rihanna’s star power ensured it would sell out whether or not people knew what they were going to get.
And a month in, amidst controversy of shade being thrown her way by other makeup giants, and mixed reviews, the Fenty line has come out on top for good reason. Let’s take a look at why.
The Core Collection
We can’t talk Fenty without talking packaging. It’s very much a representation of Rihanna herself. The outer packaging is very edgy and graffiti-esque with an incredibly feminine millennial pink coating each of the components. We truly adore the sleek, weighty packaging.
The stunner of the core Fenty line was an off-the-bat release of 40 shades of the Pro Filt’r Soft Matte Longwear Foundation (RM145, USD34) with varying undertones.
Even with 40 shades in every colour you could want, the brand will be releasing 40 more shades to cater to different shade and undertone ranges. Yes, there are still people who are unable to find a colour match, and Fenty Beauty isn’t having it! As a matte foundation, it’s gotten mostly good reviews. (Stay tuned to The Binge for our thoughts on it.)
The Pro Filt’r Instant Retouch Primer (RM140, USD32) is a natural complement to the foundation, but it’s nothing groundbreaking.
It’s heavy on the silicone, helping the product glide on easier and stay put, but it does nothing spectacular for concealing pores, or mattifying.
Without doubt, the highlight of the core collection are the Killawatt Freestyle Highlighters (RM145, USD34). These come as singles or duos, and we’re sold on them 100%.
It’s the Trophy Wife, full on gold highlight, that made headlines. While it appears unwearable at first glance, it’s just about how you use it. Those with darker skin tones will truly appreciate it as an off the chain highlight. For fairer skin tones, it may be best used as an eyeshadow topper, or a lip topper. It’s beautiful paired in that manner.
Of the Duos, our favourite is definitely Ginger Binge/Moscow Mule. Utterly gorgeous!
As far as innovative packaging goes, you can’t beat the Match Stix (RM105, USD25).
They come in a variety of shades and finishes, and are very much multipurpose. On the whole, the only thing about these that really appealed to us is how beautiful the packaging is. They’re magnetic so if you get a bunch of them, they stick together to form a sort of honeycomb.
What we will say is that if the foundation itself didn’t work for you, give the Match Stix in your shade a shot instead. The finish is lighter, and very pretty.
Also rated very highly is the Gloss Bomb Universal Lip Luminizer (RM90, USD18), and we can see why. The formula isn’t revolutionary, and neither is the colour. However, the two work together so perfectly to bring you a truly universal product.
Fenty Beauty also launched with a number of beauty tools. We’d give the travel applicators a miss in favour of the full sizes.
The Full-Bodied Foundation Brush (RM145, USD34) and Cheek-Hugging Highlight Brush (RM140, USD32) are both excellent synthetic options.
The Foundation Brush blends foundation seamlessly, and the curvature of the Highlight Brush molds to the natural shape of your face for the perfect highlight. These work with any product you may already own as well, so if you’re looking for new brushes, check them out.
At this stage, blending sponges have become a beauty must-have. The Precision Makeup Sponge (RM75, USD16) has a very unique shape, and it’s excellent even when compared with the Beauty Blender (RM99, USD20).
Fans of the latter won’t agree, but we found that at RM24 cheaper, it’s the perfect alternative. Interestingly, Sephora Collection in the US seems to have a blending sponge that looks almost identical.
The PRO Expert Sponge (RM59.40, USD14) isn’t available in Malaysia (yet), so we can’t expound on whether it’s the same product at a marginally lower price point.
It was rather surprising that the collection focused solely on natural base makeup, but then The Galaxy Collection launched, and the general consensus was, “OH!”
The Galaxy Collection
Fenty Beauty’s holiday collection is – once again – steeped in controversy. Some love it, some hate it. There are also some who don’t know what to make of it. Unsurprisingly, it’s very much down to personal preference and it’s very much a makeup collector’s collection.
Let’s kick things off with the Galaxy Eyeshadow Palette (RM240, USD59). The packaging is amazing. It’s holographic, and it’s pretty enough for us to get past the fingerprint issue.
This is a gorgeous palette, but it’s not the only palette you are going to need. You’re getting 14 beautiful glitter eyeshadows in a range of different finishes.
It’s a palette that will bedazzle this holiday season; but it’s unlikely to be a staple that you reach for very often. If, however, you are looking for a glitter palette of excellent quality at a fair price, you’re all set with this.
Worried about all the talk of fallout that we’ve heard? It’s only because you need to use glitter glue with these. They are more pressed glitters, than eyeshadows.
There are four Starlit Hyper-Glitz Lipsticks (RM80, USD19) in this collection. These metallic shades are surprisingly wearable because they’re buildable. Our favourite is Supermoon.
There are also four corresponding Cosmic Gloss Lip Glitters (RM80, USD19). These are surprisingly pigmented and will add the ultra-shine you need to any lipstick you want to bedazzle with.
The most innovative product in this collection has to be the 2-in-1 Glitter Release Eyeliner (RM85, USD20). Available in three shades, these go on like your regular liner, but if you wait for them to dry and then rub them lightly, you activate the glitter element. It’s worth getting them just for the novelty aspect, but make no mistake because they are intensely gorgeous!
And finally for the holidays, there’s a double-ended brush (Galaxy 2-Way Eyeshadow Brush – RM105, USD24) that’s beautiful and effective. However, we’re not keen on it purely on the basis that it’s double-ended. It’s difficult to store since we don’t just dump our brushes in a drawer.
On the whole, we love the entire look and feel of both these collections, but if you aren’t a collector or someone who wears a lot of makeup, you could probably skip The Galaxy Collection. It’s beautiful, but outside of special occasions, you’re not likely to get a lot of use from it.
The core collection, however, is worth checking out. You’re getting excellent quality at a good price. And if there’s anyone you should trust with quality, it’s the KENDO group.
What tickles your Fenty? – The Binge
Pictures courtesy of Sephora.