KUALA LUMPUR, Malaysia – Coffee has been in the spotlight for years now for all its subtle nuances and regional differences. Still, it’s impossible to compare the humble bean to the versatility and cult-like following that tea has. At the forefront of this new wave, Lipton and Monin have tied up to up the ante-a, as it were.
It’s scarcely surprising that this wave of #MixTealogy, as it is affectionately known, has taken centrestage in Malaysia. With teh tarik (pulled tea) a staple in the Malaysian diet, and Lipton supplying a vast majority of this tea, it’s not a stretch to incorporate it further.
The Next Step
The sky really is the limit here. Tea is far more versatile. It also has a less pervasive flavour than coffee, which lends it to more creative concoctions.
With iced tea being hailed as the ultimate beverage to combat the heat with, there’s no time like the present for this movement to gain traction.
From drinks to tea-infused food, it’s a match made in heaven.
Lipton x Monin: The Obvious Choice
Last year, Lipton relaunched their Sir Thomas J Lipton range of teas. With sleeker packaging and a more robust flavour profile, it’s the favoured range on offer from the brand.
Similarly, Monin’s groundbreaking contributions to the world of mixology is an ever-evolving phenomenon. Presently standing at 175 flavours across their offerings, they are the ideal partner for the upcoming food revolution.
Lipton and Monin truly are a match made in heaven, and in teaming up with the Unilever Food Solutions‘ (Lipton’s parent company) team of chefs, there is an air of electricity in the air.
The Food Revolution
It’s coming, and you’re going to love it. If what we sampled at the launch of this collaboration is anything to go by, we’re already sold.
Here at The Binge, we’ve long-loved steeping tea in as many areas of our lives as possible. That, definitely includes the kitchen. If you’re not already sold on the idea that tea belongs in food, this is a go-to recipe. It’s extremely simple, and the results will amaze you.
In keeping with this, the team will be going around town training their clients on how to incorporate Lipton and Monin into their menu. This, in a manner that suits the individual space. We really are looking forward to seeing what comes out of this.
Of course, the end goal is for the consumer to incorporate these elements into their kitchen. UFS has a dedicated segment of their YouTube channel to enable you to do just that.
Appealing to a New Generation
While tea drinkers are often set in their ways, #MixTealogy aims to bring a younger enthusiast into the mix. In order to do this, Monin brings plenty to the table. Between the varying flavour profiles of tea, and the abundance of flavour combinations one can achieve with Monin syrups, we’re looking at the future.
Even just cold brewed tea gives you a totally different experience; let alone if you add any number of mix-ins. Perfection, personified as we realised when their team of mixologists gave us a taste of what’s to come.
We know what we’re doing this weekend. What will you be cooking up? – The Binge