Home Beauty Naked Heat: How Urban Decay’s Naked Line Changed the Industry

Naked Heat: How Urban Decay’s Naked Line Changed the Industry

54
0
SHARE

It’s been four years since Urban Decay‘s Naked 3 palette hit shelves, and a new addition to the line was overdue. Enter: Naked Heat. A palette so hot, it’s all in the name.

The palette has had mixed reviews, and we put it to the test to put the gripes to rest. With its characteristically sleek, edgy packaging and exquisite pigmentation, we’re sold on it. But let’s talk about how it came to this, shall we?

Urban Decay - Naked Heat - Naked Heat Palette - Vice Lipsticks - 24/7 Glide On Eye Pencil - Makeup

Changing the Game

In 2010, the first Naked palette descended on the makeup industry like an asteroid. It shook the very foundations of what buying makeup was like, and how brands packaged their products. In short, it changed everything for the better.

For the most part prior to its release, beauty junkies had to purchase exorbitantly priced individual shades. Or if palettes were available, they’d come with questionable pigmentation.

Then, Urban Decay took the ideals they’d created lipsticks on and waged war on it all.

Who would have thought? A 12-pan eyeshadow palette without a single dud shade! We were all sold.

Then came Naked 2, which was so similar to its predecessor (just more cool-toned) that you didn’t need them both. But by this time, a cult following had emerged. Everyone wanted them all! And the Naked line then branched out to palettes like the Naked Basics, and Naked Smoky. Not to mention the face products that popped up as well.

In 2013, we saw Naked 3 cash in on the rose gold obsession that rocked the world. It was the least versatile of the three palettes, and there were questions about whether the line had run its course.

Urban Decay - Naked Heat - Naked Heat Palette - Vice Lipsticks - 24/7 Glide On Eye Pencil - Makeup

This year, we see another branch emerge with the Naked Heat palette. In a similar vein as Naked 3, we’re seeing 2017’s colour du jour – burnt red – permeate it quite thoroughly.

Naked Heat Palette (RM230, USD54)

This is another of your full-range Naked palettes, but they’ve clearly heard the gripes people had with the rest. With 12 brand new shades that are of the quality you’ve come to expect from Urban Decay, it’s one that truly catches the eye.

Urban Decay - Naked Heat - Naked Heat Palette - Vice Lipsticks - 24/7 Glide On Eye Pencil - Makeup

As mentioned, there’s no mistaking what the colour scheme on this palette is. It’s also interesting to note that they’ve pulled inspiration from popular shades such as Bitter from Vice 4, and Extra Bitter from Naked Ultimate Basics when concocting the shade range.

We also see more mattes in this palette than its predecessors, and that makes it slightly more cohesive and wearable.

Double-Ended Brush

The palette comes with a double-ended blending and crease brush.

Urban Decay - Naked Heat - Naked Heat Palette - Vice Lipsticks - 24/7 Glide On Eye Pencil - Makeup

While we personally hate double-ended brushes because they’re a nightmare to store, newcomers to makeup will appreciate this.

Urban Decay - Naked Heat - Naked Heat Palette - Vice Lipsticks - 24/7 Glide On Eye Pencil - Makeup

The brush is definitely decent though, and we’re happy with the inclusion for that reason.

Do You Need It?

Summarily, yes you do. Out of all the Naked palettes, this is hands down our favourite.

The caveat here is that it runs into the same problem as Naked 1, 2, and 3 in that it’s difficult to create a complete look with just this palette. If you use more than three shades, they tend to blend into each other because they’re so similar on the colour spectrum.

So if you’re a newcomer to makeup and you’re hoping this will be the only palette you’re going to need, it’s not. However if you love makeup, and you own other palettes, this is fantastic. The shades are beautiful, and we have no issue with the pigmentation.

On that note, let’s address the issue that’s plagued this palette since it was sent out for review – you need a primer!

On the whole, a primer is essential for practically any eyeshadow palette you use, be it for longevity or to bring out as much pigmentation as you can. So, we don’t really understand why this was an issue. Get yourself a primer, and ignore the critics.

Buy the palette!

Naked Heat Vice Lipsticks

The collection was released with three Vice Lipsticks (RM75, USD17 each).

Urban Decay - Naked Heat - Naked Heat Palette - Vice Lipsticks - 24/7 Glide On Eye Pencil - Makeup

Of the three shades; Heat (burnt red with gold pearl), Fuel (warm peachy nude) and Scorched (metallic copper), Heat has our vote as the must-have shade.

New Glide-On Eye Pencils

Urban Decay have also launched two new 24/7 Glide-On Eye Pencils (RM85, USD20 each) with the Naked Heat palette.

It’s a tough one choosing between Torch (sienna) and Alkaline (deep wine), and we’d say go for both if you enjoy coloured liners.

The Naked Heat collection is now available in Urban Decay stores and Sephora.

Pictures not bearing The Binge’s watermark are courtesy of Urban Decay.

Leave a Reply